文創

1. • blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文创商品 wénchuàngshāngpǐn) (abbr. for 文化创意 wénhuàchuàngyì)

Character by character

• 文(wén)surname Wen
• 創(chuàng)initiate